Exhibitor Advertising Opportunities | 2012

People come to the show with a purchasing objective in mind; whether it is a need requiring immediate action or whether they just need to do research. They actively seek out ideas and advice and exhibitors need to be extra perceptive in terms of uncovering buying needs and signals and respond with added benefits and carefully thought out special deals and planned show stoppers.
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1. HOMEMAKERS Expo Newspaper

After the success of the last two year’s ‘Expo News’, we are once again printing our very own A3, 16 page Tabloid on good quality 60gsm white paper to be distributed to 130 000 targeted homes in selected suburbs during the two weeks leading up to the show. Entice readers to visit your stand by featuring show stoppers, show specials and what is unique about your product or service. This added exposure can work extremely well in doubling, if not tripling your show response and ROI.
Contact your sales executive for further information.

Download the Expo Newspaper Ratecard

2. Show Guide

Here is a fantastic opportunity to advertise your presence at the expo; publish your stand numbers and feature show ‘specials’. The 2012 Gauteng Show Guide is an A5 full colour show catalogue which also carries publicity angles. 30 000 Show Guides will be printed on 80gsm crystal gloss and handed out at the show. Advertising in the show guide can save you money on pamphlet printing and you will benefit from high retention value after the expo as visitors have access to your details after the show.
Your show guide advertisement and specials will also be included in our pre-online show guide at no additional cost and sent to a database of more than 40 000 online subscribers. Contact your sales executive for further information.

Download the Expo Showguide Ratecard

3. Exposure in HOMEMAKERS publications

Be sure to advertise that you will be at the 2012 Gauteng Expo to over 350 000 homes (230 000 in JHB and 120 000 in PTA) boasting a readership of over 1million. Book space in the January, February and March issues of HOMEMAKERSfair in both regional magazines. Extend your show specials to the March issues for readers who could not get to the show – another way to extend your message and reach. A great call to action as well as an opportunity to measure response that these powerful knock ‘n drop publications elicit for their advertisers on an ongoing monthly basis.
Contact your sales executive for further information.

Download the HOMEMAKERSfair Ratecard  /  Download the HOMEMAKERStalk Ratecard

4. Online Advertising

List your company details and products online on the largest home improvement portal in SA and receive great exposure for your product. It’s free and remains permanently on the site until you remove it! With more than 27 000 visits per month how can you afford not to take advantage of this opportunity to feature your company?
Alternatively, contact your sales executive to receive added exposure in the form of a Gold listing, banner, article or pro mailer – an underutilised and affordable addition to your Expo marketing campaign.

Download the HOMEMAKERSonline Ratecard

Doors will open to the public at 10h00 on Thursday 23 February! Make sure you are ready.