With a marketing spend in excess of R2 million the show is set to draw visitors in the right target market of upper income home owners across Greater Gauteng and also nationally to the event.

An integrated and proven mix of the traditional TV, radio, outdoor, print media and public relations are employed in conjunction with the latest highly targeted and successful online and digital marketing tools.

The marketing theme and pay-off line of Love your Home will entice visitors to come and view as well as purchase from the best selection of home improvement and home enhancement companies.

Television:

30 second commercials flighted across selected DSTV channels during the week leading up to the show.

Radio:

A blend of recorded generics, live reads, giveaways and sponsorships on 94.7 Highveld Stereo and Talk Radio 702.

Outdoor Campaign:

Strategically well positioned billboards and event posters in Johannesburg and Pretoria.

Print Campaign:

Front covers, Full and half page adverts in home interest consumer glossy magazines as well as company owned magazines HOMEMAKERSfair and HOMEMAKERStalk commencing January through to the show.

Online and Digital Campaign:

Extensive online campaign including banners, promotional mailers and section sponsorships on home and property related websites such as homemakersonline, iafrica, media24, mg&online, TheStar, IOL and Elle Deco Blog.

SMS campaign:

To thousands of past visitors.

Public Relations campaign:

Supports the marketing campaign giving added promotional and editorial exposure to the event in targeted consumer magazines and newspapers

Special feature areas at the 2012 Gauteng HOMEMAKERS Expo

Apart from the 620 stands showcasing the latest in home lifestyle, the expo also highlights consumer trends with some exciting new features. Landscapers put a spin on garden lustre in Courtyard Couture, demonstrating that a beautiful garden design can be achieved in a small space. At Décor on a budget six top designers show you how to achieve creative brilliance without breaking the bank. Young creative artists will illustrate their latest work in the ever popular Future of Design and HOMEMAKERS will be doing their part for charity by fully supporting the Joburg Child Welfare 100 doors project. This initiative sees artists and celebrities creatively jazzing up over 100 doors, many of which will be displayed and auctioned at the expo.